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undertowmusic
Joined: 21 Jan 2004
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Location: Champaign, IL
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dogma3sixteen
Joined: 19 Jul 2004
Posts: 1400
Location: Los Angeles, CA
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 Posted: Fri Jun 18, 2010 1:09 pm Post subject: |
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say what?!
cool, i got it. |
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mprovojr
Joined: 04 May 2006
Posts: 2712
Location: Baltimore, MD
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| Posted: Fri Jun 18, 2010 7:27 pm Post subject: |
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Geez, now I HAVE to get an iPhone...
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gelaBella
Joined: 06 Oct 2009
Posts: 145
Location: Bay Area, CA
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| Posted: Fri Jun 18, 2010 9:22 pm Post subject: |
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I have to delete some apps, songs and pictures on my iPhone before I can buy that app. Darn iPhone! 16gb aint enough for me.
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sherpa141
Joined: 01 Nov 2005
Posts: 3496
Location: South
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| Posted: Sat Jun 19, 2010 6:07 pm Post subject: |
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| undertowmusic wrote: |
we don't do hype. we don't "market" dave. |
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i saved latin
Joined: 13 Feb 2007
Posts: 2743
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| Posted: Sat Jun 19, 2010 6:19 pm Post subject: |
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| sherpa141 wrote: | | undertowmusic wrote: |
we don't do hype. we don't "market" dave. |
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"Dependence begets subservience and venality, suffocates the germ of virtue, and prepares fit tools for the designs of ambition. "
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(this is) john.
Joined: 10 Oct 2009
Posts: 5
Location: San Jose, Califorina.
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| Posted: Sat Jun 19, 2010 7:10 pm Post subject: |
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| sherpa141 wrote: | | undertowmusic wrote: |
we don't do hype. we don't "market" dave. |
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lol.
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bulletproofpunch
Joined: 23 Sep 2002
Posts: 2535
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| Posted: Sat Jun 19, 2010 8:03 pm Post subject: |
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| (this is) john. wrote: | | sherpa141 wrote: | | undertowmusic wrote: |
we don't do hype. we don't "market" dave. |
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lol. |
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undertowmusic
Joined: 21 Jan 2004
Posts: 2945
Location: Champaign, IL
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| Posted: Tue Jun 22, 2010 11:37 am Post subject: |
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iphone apps are not hype and marketing. this is purely for the fan base. we are not going to get any new fans with this. it's a little piece of software so people can get news and tour dates more easily on their iphone. it's not like we bought banner ads on pitchfork or i'm wearing a shirt that says "buy bazan's iphone app" at a yankees game.
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ROY
Joined: 21 Mar 2009
Posts: 646
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| Posted: Tue Jun 22, 2010 11:45 am Post subject: |
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| I'm confused about what's wrong with marketing an artist anyway. |
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corey20
Joined: 07 Nov 2007
Posts: 839
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| Posted: Tue Jun 22, 2010 12:05 pm Post subject: |
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| ROY wrote: | | I'm confused about what's wrong with marketing an artist anyway. |
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sherpa141
Joined: 01 Nov 2005
Posts: 3496
Location: South
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| Posted: Tue Jun 22, 2010 12:15 pm Post subject: |
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| undertowmusic wrote: | | iphone apps are not hype and marketing. this is purely for the fan base. we are not going to get any new fans with this. it's a little piece of software so people can get news and tour dates more easily on their iphone. it's not like we bought banner ads on pitchfork or i'm wearing a shirt that says "buy bazan's iphone app" at a yankees game. |
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Criminals are the people we punish for being a nuisance; artists are the people we reward for being a nuisance; successful businessmen are criminals disguised as artists.
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undertowmusic
Joined: 21 Jan 2004
Posts: 2945
Location: Champaign, IL
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| Posted: Tue Jun 22, 2010 12:37 pm Post subject: |
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| ROY wrote: | | I'm confused about what's wrong with marketing an artist anyway. |
there's nothing wrong with marketing. depends on how it's done.
some people push, push, push. you probably had to deal with this a lot when doing talent booking.
push marketing requires spending a lot of money. basically paying people to pay attention to you. paying someone to beg press to write about you, paying to get on the radio, paying for advertising, paying to get people to come to your shows, paying to get your album into record stores, etc.
the momentum for the artist usually stops as soon as the money and the push stops.
i'm more about letting people pull. we make stuff available. we put it up on our websites and let fans pull the info if they want it. if they like the music and care about what Bazan is doing, then they'll help spread the word to their friends.
momentum is pushed forward as long as fans care about what you are doing.
that's sort of the only legit way to grow a fan base and to have any longevity.
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mprovojr
Joined: 04 May 2006
Posts: 2712
Location: Baltimore, MD
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| Posted: Tue Jun 22, 2010 7:31 pm Post subject: |
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^ good stuff right there.
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undertowmusic
Joined: 21 Jan 2004
Posts: 2945
Location: Champaign, IL
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| Posted: Tue Jun 22, 2010 7:52 pm Post subject: |
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the real trick is working for a band that's so good people can't ignore them.
once you have that figured out you could read every word these guys write to help fine-tune your efforts on spreading the word in a non-destructive way.
http://sethgodin.typepad.com/
http://lefsetz.com/wordpress/
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"Your revolution is over. Condolences. The bums lost." |
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